New FAS-FAX Shows (More) Steep Circulation Losses

NEW YORK The Audit Bureau of Circulations released this morning the spring figures for the six months ending March 31, 2009, showing that the largest metros continue to shed daily and Sunday circulation — now at a record rate.

According to ABC, for 395 newspapers reporting this spring, daily circulation fell 7% to 34,439,713 copies, compared with the same March period in 2008. On Sunday, for 557 newspapers, circulation was down 5.3% to 42,082,707. These averages do not include 84 newspapers with circulations below 50,000 due to a change in publishing frequency.

The percent comparisons are for the same period ending in March 2008. (All daily averages are for Monday through Friday.)

Continue reading