Cuban Rum Steps Up in World Markets

Havana, Nov 26 (ACN-RHC) The worldwide prestige of Cuban rum is reaffirmed by the growing demand of Ron Legendario, whose sales show an annual 10 percent increase.

The trademark’s deputy director of marketing, Carlos Sanchez, stated that Ron Legendario is currently available in more than 15 European countries.

Ron Legendario is produced in six factories across the country, three of them located in Pinar del Rio, Matanzas and Villa Clara and one in Havana, Sanchez said. Legendario is distributed in Europe by the Valencian Legendario SL company, which is currently seeking entry into other markets.

The trademark’s leading product is the Legendario Elixir de Cuba 7-year-aged rum, which is the richest, smoothest, sweetest and most delicate rum produced in the island.

Other Legendario spirits commercialized by the Spanish company are
Dorado, Añejo, Añejo Blanco, Carta Blanca Superior and Gran Reserva 15 Years.

 

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